“The company name is Meta.”

“In what way?”

“No, that’s the name!”

“What is?”

“Meta.”

“How?”

“Listen, the name is Meta.”

“You still haven’t told me what’s Meta about it!!!”

(Apologies to Abbott and Costello.)

Facebook is under a whirlwind of controversy, so they are going with a company-wide rebrand.

And the new name they have settled on is…

Meta.

Yes, Meta. It’s derived from Mark Zuckerberg’s goal of going all in on the “metaverse.”

What is the metaverse? Well, as Zuckerberg himself explained, “We’ve gone from desktop to web to phones, from text to photos to video, but this isn’t the end of the line. The next platform and medium will be even more immersive and embodied internet where you’re in the experience, not just looking at it, and we call this the metaverse.”